REVAMPING BUSY GHANA

"Be a yardstick of quality. Some people are not used to an environment where excellence is expected"- Steve Jobs

The re-branding of Busy 4G could be an attitude of theirs – excellence is not a skill, it is an attitude – as the globe goes busy and the establishment of a faster speed of data transfer. Claims lay hold on their progressive existence as they build their stance brick by brick to a more user-friendly brand. 

Busy, 4G LTE provider of the year 2016 unveils a new strategy focusing on the empowerment of the youth, entrepreneurs and SMEs. With the promise of making great things happen, Busy positions itself in the light of an LTE provider, which has the young Ghanaian at heart.

According to the Chief Executive Officer of Busy, Praveen Sadalage, Busy is obsessed with connecting people, not only to their friends and family, but also to the entire population within their reach.

The launch of a three-pronged youth strategy with the unveiling of JUMP platform last month signified the passion and desire to offer the Ghanaian populace an incredible access to materials to ensure professional and individual growth – a strategic shift to accentuate the initial commitment. As Michael Fitzpatrick would put it, Busy is a fore-thinking and customer-minded brand, enigmatically placing a hold on their values and enthusiasm for service.

In addition, Michael Fitzpatrick, the Chief Marketing Officer, disclosed that Busy would launch a new mobile interactive app, Chat+ - a freebie for all Busy customers to chat, call and share pictures and videos with friends and loved ones. With an exclusive warmth of the multi-functional flagship store, with a collaborative working area for young entrepreneurs to experience the 4G Wi-Fi.  Also, there is the strategy to allow customers to gain more bundle – an addition of 500MB of data – once they encourage others to join the Busy train. This concept, 3Paddies was birthed as no human is an island and each has at least three friends, and you gain when you recommend; what more could a data junkie yearn for? To be part, the customer just logs on to 3paddies.busy.com.gh.

Intriguing its customers, Busy brings on board the MyBusy Mobile app to allow users to track their data usage, top up data, bundle data, and control their bundle usage, as well as interact with Busy easily on the Web self-care platform.

Busy, revamped is truly the brand to crush out the boredom with an existing and teeming data in these days where data is demanded on a faster, sporty speed.

#makingGreatThingsHappen

#TimeToBGreat